Human-led,
AI-assisted creativity
The best creatives don't have better ideas than everyone else. They have more of them.
Try all generators now with free credits
No credit card required
Custom-built training data based on campaigns recognized by
Internally-compiled structured dataset exclusive to Daydrm
It takes 50 ideas to find the one
The new Brand Film Generator was built around this truth. It generates the 50 so you can do the part only you can do: find the one.
Convert to script. Generate keyframe images. All in one place, in seconds.
Steer the creative
Press the Revise Idea button. Tweak the creative. Repeat until you find the one to run with.
Watch the creative idea generator in action
People are turbocharging their strategic and creative output with Daydrm
"It saddens me to say that my first test with this was not awful."
Eran Thomson, Creative Director
"This is the advertising version of the self-checkout."
Vicky Murphy, Creative Director
"This is amazing. If this is where we're at today, where will be in 5 years? Or 5 months?"
Dan Nelken, Marketing
"This is pretty bananas and I think I'm actually going to use it. Thank you."
Keiji Ando, Creative Generalist
"Great idea, it works - real ideas in, great concepts out!"
Elaine Gale, Corporate Communications
"Ruh-roh. My cheezy Tim Hortons brief generated a pretty good starting point for a viral film in just one go."
Richard Bingham, Professor
"Tried it 10x with very good clear and simple briefs. As a jumping-off point for first thoughts or to kickstart a brainstorm, it's good."
Josh Bryer, Creative Director
"I just tried this with an existing product. Wow. It's just amazing! 🤯"
Misbah Abbas Jamali, Marketer
A growing collection of creative AI tools
Data privacy: Inputs and outputs are private
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AI tools for strategists, creatives and directors
Find the generator to create the deliverables you need. Each generator acts upon its own bespoke training dataset
Used by team members at
Introducing the first AI creative partner
Chat with Ari to generate ideas and revise them in a collaborative, natural chat interface. Exactly like working with a human creative partner.
As seen in
Creative ideasEnter a brief, generate these creative formats
Interactive / digital / mobile activation
Headlines for social | ads | landing pagesDesigned to be simple
Easy-to-use interface, user-tested by real strategists and creatives
Example outputs
Example: Peloton
Example: Death Wish Coffee
Example: Gorilla Glue
Save ideas to custom folders
Organize folder by client, project, campaign or content-type
View and organize your outputs
Frequently Asked Questions
From the Daydrm blog
Creativity is an algorithmic problem. In other words, it's an AI problem
The future of advertising is using machine learning to perform creative thinking
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